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Visionary professional offering broad-based expertise in Marketing, Advertising and New Business Development. Successful experience stimulating stability and growth through the transmission of vision into reality, mission into action and philosophy into practice.
AREAS OF EXPERTISE
Direct Marketing & Marketing Research
Search Engine Optimization & Social Networking
Project Management & Marketing Analytics
Utilize information technology as a powerful tool to penetrate markets while providing information to identify and define marketing actions, add life to current endeavors and monitor performance.
EDUCATION
Search Engine Optimization & Social Networking
Project Management & Marketing Analytics
Research market conditions and forecast potential sales in local, regional and national arenas. Investigate pricing, market trends, demographics, logistics and competition while developing methods and strategic plans to capitalize on them.
Utilize information technology as a powerful tool to penetrate markets while providing information to identify and define marketing actions, add life to current endeavors and monitor performance.
EDUCATION
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M.S. Degree: Business Administration - Management Science, State University of New York, Institute of Technology at Utica/Rome
B.S. Degree: (1) Economics, (2) Business Administration - Marketing, State University of New York, College at New Paltz
PROFESSIONAL EXPERIENCE
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Gould Staffing Agency, Scottsdale, Arizona
Conceive, develop, implement and manage marketing initiatives for staffing agency's client - AC by J; a Scottsdale based air conditioning company.
Accomplishments
- Perform Marketing Audit collecting all company URLs, logins and passwords into onto location on the cloud
- Implement company's first comprehensive Internet marketing strategy which updated/created company presence on forty-five social networks/content aggregators.
- Begin daily posting on company's dormant blog utilizing using published post links on social networks list to spike traffic to website, moving company away from expensive pay-per-click.
- Create three additional blogs, around target markets. Hire, train and manage staff of Optimized Web Content Writers who added relevant content to blogs remotely.
Director of Marketing - 6/2014 to 5/2016
Impact Remodeling, Phoenix, Arizona
Conceive, develop, implement and manage marketing & operations initiatives for this Phoenix, Arizona home remodeling company.
Accomplishments (See Portfolio)
Impact Remodeling, Phoenix, Arizona
Conceive, develop, implement and manage marketing & operations initiatives for this Phoenix, Arizona home remodeling company.
Accomplishments (See Portfolio)
- Direct development and ramping up of Internet marketing, direct response, media, creative, sales promotion and PR strategies that took company from start-up to explosive growth.
- Champion launch of company website - impactremodelingllc.com. Utilize social networking and PR to drive quality traffic.
- Create company presence on industry networking sites, such as Angie's List & HomeAdvisor, resulting in constant stream of incoming leads.
- Blueprint CRM strategies which created path for incoming leads to completed jobs.
- Create Market Recovery Department which focuses on boarding otherwise lost sales opportunities. Department accounts for 25% of Net Company Business.
President - 7/2007 to 6/2014
Southwest Marketing Technology, Phoenix, Arizona.Start direct marketing and SEO consulting firm. Responsible for company product line, vision, direction, sale of high value SEO solutions and management of day to day operations.
Accomplishments (See Portfolio)
- Create company flagship SEO service that utilized social networking technology to expand and increase client’s market reach and Google ranking.
- Increase company sales to in excess of fifty thousand dollars weekly within three months.
- Hire, train and manage staff of Optimized Content Writers who added relevant content to client's blogging, Facebook & Twitter marketing initiatives remotely.
PUBLISHED MATERIALS
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View selected published materials by going to Candidate’s Published Materials page.
COMMUNITY INVOLVEMENT
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Board of Directors - 09/2005 to Current
Deer Valley Estates Homeowners Association
Re-elected to Board by community members, of over one hundred homes, five times.
Conceive, develop and present to fellow Board Members community gate and street parking initiatives that greatly reduced community gate damage and overnight on-street parking. Before initiatives, gate repairs were the number one expense and overnight on-street parking was the number one complaint of the community.